Client Situation: Common approached our group with a strong personal brand in both the music and film industries. However, feeling disconnected from his hometown of Chicago and his purpose, he wanted to take his foundation's awareness to be more reflective of his personal character; sensitive, aware, compassionate and present.
Agency Solution: We created a 3-year PR plan that included aggressive media outreach, messaging support for fundraising events, content development across multiple mediums and partnerships with other nonprofits and corporations seeking to make an impact in underserved communities across the city of Chicago.
Outcome: After 3 years of aggressive outreach, the foundation has grown to be recognized as one of the most empowering and impactful nonprofits started by an entertainer; taking in over 1M since the campaign's inception. The nonprofit is now appreciated for its gentle and assertive personality both in its fundraising and mentoring efforts. Celebrities like the late Maya Angelou, Magic Johnson and Harry Belafonte contributed to the organization's efforts both with their time and financial campaigning.